What We Do

About Marketing Solutions, Inc. is a Burbank, California – based strategy consulting firm specialzing in helping our clients accelerate business results by helping them improve the effectiveness and relevancy of their products and services among U.S. Hispanics.

 

Business savvy companies recognize the change around them and see the relevance in educating their game to new consumer trends. They pursue new growth opportunities with conviction – they make high level commitments, they conduct the necessary due diligence, build the necessary capabilities across the organization, and they synergistically create and enable an organization that is capable of winning in a given market space including the U.S. Hispanic market.

 

We take pride in having consulted for many of these visionary organizations. Many of them, the country’s largest and “Best in Class” companies including Walgreen’s, AutoZone, Verizon Wireless, Coca Cola, Ringling Bros., MillerCoors, Food Lion, Kraft Foods, Absolut Vodka, Disney and Wells Fargo Bank among others.

The 4Cs That Lead to an Enduring and Successful Hispanic Initiative

If you’ve got a Hispanic strategy that hasn’t managed to get off the ground, is going nowhere fast, is evolving ever so slowly or is being implemented piecemeal, don’t give up on it. The market is robust. Instead, address the four most common critical success factors: Commitment, Competency, Capability and Compensation. … Read More

Retail Health Clinics – Are Retailers Missing the Mark in Hispanic Communities?

The use of retail medical clinics located in pharmacies and other retail settings increased 10-fold between 2007 and 2009 according to a 2011 RAND study. The determining factors in choosing a retail medical clinic over a physician’s office were age, health status, income and proximity to the clinic. The strongest predictor … Read More

When Hispanic Marketing Is Not Enough

  I recently presented one of the general sessions at the Hispanic Retail 360 Conference held at the Hilton Torrey Pines in La Jolla, California. My presentation was titled the 4Cs Solution: Commitment, Competence, Capabilities and Compensation. I listened to two and a half days of interesting market insight presentations focused … Read More

Youth and Age in Corporate America’s Cultural Dichotomy

  Corporate marketers, are you ready? I’m going to ask you a difficult question. Is your age outpacing your organization’s relevancy? The topic begs discussion when recognizing that, generationally and culturally, half of ALL Gen Z consumers (46%), and 40% of Gen Y and Gen X consumers are multicultural. Conversely, 66% … Read More

The Growth Solution: Strategic Relevance

In my last article, “The Growth Handicap: Cultural Competency and Strategic Readiness,” I suggest that many U.S. corporations are operating with significant handicaps because they aren’t aligned with today’s consumer landscape. Their vision, mission and values fail to deliver across the board. In research to help diagnose companies’ hindrances to growth, … Read More