What We Do

AMS is a Burbank, California – based strategy consulting firm specializing in helping companies achieve transformative business-ready positions and strategies for profitable and enduring total market success by elevating Hispanic initiatives from the tactical to corporate wide integrated business strategies. We guide Fortune 500 company leaders through the due diligence, competency building and strategy development and integration process that lead to successful Hispanic market entry and ultimately, to total market growth. Our cross-industry consulting expertise spans companies like Verizon Wireless, Coca Cola, Levy’s, Kraft Foods, Dean Foods, Disney Consumer Products, Food Lion, Universal Studios Television, AutoZone, Ringling Bros., T-Mobile, Absolut Vodka, and others.

 

The 4Cs That Lead to an Enduring and Successful Hispanic Initiative

If you’ve got a Hispanic strategy that hasn’t managed to get off the ground, is going nowhere fast, is evolving ever so slowly or is being implemented piecemeal, don’t give up on it. The market is robust. Instead, address the four most common critical success factors: Commitment, Competency, Capability and Compensation. … Read More

When Hispanic Marketing Is Not Enough

Last week, I presented one of the general sessions at the Hispanic Retail 360 Conference held at the Hilton Torrey Pines in La Jolla, California. My presentation was titled the 4Cs Solution: Commitment, Competence, Capabilities and Compensation. I listened to two and a half days of interesting market insight presentations focused … Read More

Youth and Age in Corporate America’s Cultural Dichotomy

  Corporate marketers, are you ready? I’m going to ask you a difficult question. Is your age outpacing your organization’s relevancy? The topic begs discussion when recognizing that, generationally and culturally, half of ALL Gen Z consumers (46%), and 40% of Gen Y and Gen X consumers are multicultural. Conversely, 66% … Read More

The Growth Solution: Strategic Relevance

In my last article, “The Growth Handicap: Cultural Competency and Strategic Readiness,” I suggest that many U.S. corporations are operating with significant handicaps because they aren’t aligned with today’s consumer landscape. Their vision, mission and values fail to deliver across the board. In research to help diagnose companies’ hindrances to growth, … Read More

The Growth Handicap: Cultural Competency and Strategic Readiness

Imagine a country where its corporate leaders ignore or simply don’t know how to capitalize on one third of the country’s consumer market. Worse yet, imagine a country where the average age of the other two-thirds of the market is 47 years of age, grew only 10% in the past ten … Read More