Terry shares how
Target's approach to addressing the needs of all their customers in
both their ads and in store and they do so by staying true to their
brand and by thinking across all their consumer targets.
Terry emphasizes that by
simply optimizing current strategies and performing some customer
insight work, your organization can have an effective marketing
strategy targeting the Hispanic market - without having to develop an
entirely new and impo
few years back, I and some colleagues were contracted by the Coca Cola
Retailing Research Council of North America to help the council tackle
what had become a critical issue among U.S. food retailers: How to
successfully market and merchandise to ethnic consumers. The result was
the actionable "Grow With America Best Practices in Ethnic Marketing and
Merchandising" industry report.