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How Are Companies Addressing The Needs Of The Hispanic Consumer From A Messaging Perspective And In Their Stores?

Terry shares how Target's approach to addressing the needs of all their customers in both their ads and in store and they do so by staying true to their brand and by thinking across all their consumer targets.


Gaining Internal Traction for Targeting Hispanics As Part Of The Company's Growth Strategy

Terry explains what organizations can do to quickly assess the relative importance of their Hispanic market efforts when there's no internal traction.


There's No Need to Reinvent the Wheel 

Terry emphasizes that by simply optimizing current strategies and performing some customer insight work, your organization can have an effective marketing strategy targeting the Hispanic market - without having to develop an entirely new and impo


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Ethnic Marketing and Merchandising: Opportunities in the Face of Adversity

A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable "Grow With America Best Practices in Ethnic Marketing and Merchandising" industry report.

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a5InTheNewsIn The News


Facebook To Help Brands Convert 55 Million U.S. Hispanics 


Debt Free, Smartphone Savvy, Big Spenders: Hispanic Millennials Are Retail's Holy Grail


3 Signs Your Company's Diversity Goals Are Just Window Dressing


Wal-Mart Family Bankrolls a Lender That Targets Hispanics  

Unique Retirement Planning Challenges Facing Hispanic Americans


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