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On Camera Insights   

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Here's What I Think - Listen in... 


Are Multicultural Consumers Important To The Growth Of Your Brand?

Terry talks about how very simple it is to determine the impact -  positive or negative - taking a blaze position has on your brands and gives you four action items to change your approach.


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a1SharpThoughtsSharp Thoughts

It's not about a "total market" strategy. It's about a "total market- competent "organization.



Much talk has surfaced lately about the whether it makes sense to have a total market strategy. Some contend that the intent of a "total market" strategy---to recognize all potential consumers' needs, culture and behavioral characteristics within a company's marketing strategy---is too often misunderstood or not understood at all. This assertion has resulted in approaches that homogenize how organizations communicate with consumers, and it underemphasizes and even ignores cultural nuances that work to powerfully connect consumers and brands.

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a4LatestandGreatestPresentationsLatest and Greatest Presentations

Coming soon!

a5InTheNewsIn The News


Debt Free, Smartphone Savvy, Big Spenders: Hispanic Millennials Are Retail's Holy Grail


More Marketers Shifting From Multicultural Teams to 'Total Market' Strategy


'Total Market' Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly


2014 Predictions for Chief Marketing Officers  

Cultural Marketing, Total Market, How and Why?


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April 27-29, 2014







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2013 About Marketing Solutions, Inc.