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What Are Industry-Leading Companies Doing To Succeed In Marketing And Selling To U.S. Hispanics? 

Terry shares what best in class Hispanic marketers are doing to be successful.

 

Is It Best To Reach Hispanic Consumers Via Dedicated Hispanic Or General-Market Media?

Terry asks the two key questions to guide an organization decision on the best media and language strategy, and adds that unlike any other media planning what matters is the brand coming alive and being message, language and media relevant.

 

Should Companies Allocate A Budget To Target Hispanics?

Terry quotes Pandora's Sales VP when she says, "It's less about siphoning off a Hispanic budget and more about reaching your entire audience in the best possible way." She emphasizes that a particular target may include Spanish, Spanglish and English preference Hispanics alongside non-Hispanics who happen to be active online radio listeners.

 

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a1SharpThoughtsSharp Thoughts

Are You Still Arguing About Multicultural ROI? Get Over it!

 

When it comes to multicultural marketing, many organizations still struggle to answer the question about whether multicultural marketing ROI is justifiable. But, think about it. Isn't that like asking whether it makes sense to market to only some consumers who buy our products and services because we can't figure out the value of marketing to all current or potential buyers? Does it really make sense to decide that marketing to a segment of our consumers is a discretionary investment? Read the full post 

 

 

  

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a4LatestandGreatestPresentationsLatest and Greatest Presentations

From Pantry to Store Shelf: What Impacts Hispanic Millennials' Choice at Retail Shopper.  

Hispanic Retail 360

August 2013

Download PDF 

 

Hispanic Marketing and Merchandising

U.S. Apple Association

August 2013

Download PDF

Hispanic Shopper Marketing: It's Not Just About Hispanics!

My Two Cents Webinar Series

May 2013

Download PDF

 

 

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a5InTheNewsIn The News

 

Hispanics Take Their Place as Retail Influencers

 

Hispanics Respond To Changing Retail Culture

 

Big Box Stores Seem to Make Progress Among Hispanics

  

Why Aren't Brands Making More Apps for the Hispanic Market?  

App Developers Missing Out On Hispanic Market

Many Latinas Have Their Own Definition of 'Having It All'

 

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Terry's Upcoming Speaking Events

  

  

Presidents Mid-Year Meeting

Marriott Savannah Riverfront
Savannah, Georgia
April 27-29, 2014

 

 

 

 

 

 


I'm happy to speak with you about speaking or conducting a workshop at your upcoming your conference or company event, media interviews, writing for your publication, or my consulting services.

818-842-9688 Direct

310-713-0241 Cell 

  terry@aboutmarketingsolutions.com 

 

 

 

2013 About Marketing Solutions, Inc.