|Here's What I Think - Listen in...
What Are Industry-Leading Companies Doing To Succeed In Marketing And Selling To U.S. Hispanics?
Terry shares what best in class Hispanic marketers are doing to be successful.
Is It Best To Reach Hispanic Consumers Via Dedicated Hispanic Or General-Market Media?
Terry asks the two
key questions to guide an organization decision on the best media and
language strategy, and adds that unlike any other media planning what
matters is the brand coming alive and being message, language and media
Should Companies Allocate A Budget To Target Hispanics?
Pandora's Sales VP when she says, "It's less about siphoning off a
Hispanic budget and more about reaching your entire audience in the best
possible way." She emphasizes that a particular target may include
Spanish, Spanglish and English preference Hispanics alongside
non-Hispanics who happen to be active online radio listeners.
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