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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative with my compliments.

On Camera Insights   

  
Click the above link to watch the video
a3WebinarUpcoming Webinar - May 28, 12PM CT
After 47 years of Hispanic migration of the US, the U.S. Hispanic market is very different today than even five years ago. For starters today's Hispanic shopper market is dominated by Hispanic Milleaneals and they significantly influence Hispanics' and non-Hispanics' overall shopping and eating behaviors. From spicy snacks and treats to Mexican food trucks to fusion Latin cuisine, Latin flavors are on fire. This session will highlight steps U.S. retailers and manufacturers can take to capitalize on this large and ever growing food trend.

 

May 28, 2013, 12 PM - 1PM Central Time.
 

 

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Here's What I Think - Listen in... 

  

Does It Make Sense To Treat Multicultural Marketing As A Separate Initiative? 

Terry explains why it's often inefficient and ineffective to treat multicultural marketing as a separate initiative. She provides the example of Wal-Mart's Tony Rogers and his ability to transform the company's view of multicultural targets to a more holistic and measured approach.

 

What Does Due Diligence, Business Strategy, Organization and Infrastructure Have To Do With Building My Brand

Terry challenges the often held assumption that in order to be effective in the Hispanic Market, one needs only to create a relevant message and send it through relevant channels or start a diversity program.

 

How To Manage The Work Of Multicultural and General Market Agencies

Terry argues that the key is to manage your agencies so they can each deliver their respective expertise and value but do it with a single minded purpose; to reach your target profile across ethnic, racial and cultural profiles.

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a1SharpThoughtsSharp Thoughts

Necessity is the Mother of Invention...and Profit.

The phrase, necessity is the mother of invention can be traced back to Plato and is commonly used to refer to difficult situations which have inspired ingenious solutions. Solutions which meet unfulfilled needs until some bright person came up with a solution no one ever thought of before. Read the full post

  

  

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a4LatestandGreatestPresentationsLatest and Greatest Presentations

Opportunities to Grow Your Business: Marketing and Merchandising Successfully to the Multicultural Shopper.

United Fresh Conference

May 2013

Download PDF 

 

Ethnic Food Trends: From Niche to Mainstream

National Restaurant Association Conference

May 2013

Download PDF

 

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a5InTheNewsIn The News

 

Capturing the Hispanic Market Will Require More Than A Total Market Strategy

 

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

 

The Lust for Latino Lucre

  

How Goya Became One Of America's Fastest-Growing Food Companies  

Multi-Channel, Distributed Marketing Software a Natural Fit in Marketing to Hispanics

Hispanics Are the Most Digitally Savvy Group

 

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In This Issue

Latest and Greatest Presentations

In the News

 

Visit My Blog

 
Podcast Series


Terry's Upcoming Speaking Events

   

  

It's Mealtime with U.S. Hispanic Millennials: An In-Depth Look at In- and Out-of-Home Food and Meal Behavior

Red Rock Casino Resort and Spa

Las Vegas, NV

August 14-16, 2013

  

  

The Westin Diplomat Resort & Spa

Hollywood, Florida
September 5-7, 2013  

 

 

 

 

 

 

 

 


I'm happy to speak with you about speaking or conducting a workshop at your upcoming your conference or company event, media interviews, writing for your publication, or my consulting services.

818-842-9688 Direct

310-713-0241 Cell 

  terry@aboutmarketingsolutions.com 

 

 

 

2013 About Marketing Solutions, Inc.