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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative with my compliments.
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a3WebinarUpcoming Webinar


Save the Date! May 28, 2013, 12 PM - 1PM Central Time.


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Here's What I Think - Listen in... 


Which Are Key Cultural Characteristics of Hispanic Consumption? 

Terry shares the six core cultural values of Hispanics that impact their consumption. She explains how these values serve as the context that drives attitudes and behavior towards products and services and especially those products and services on which Hispanics will spend money.


Multicultural Agency, General Market Agency or Both? What's in Your Brand's Best Interest?

Terry discusses the conundrum of intersecting targets made up of Hispanic and non-Hispanic audiences faced by multicultural agencies which need to consider English language media and clients who are more than ever pressed to manage their strategies, agencies and budgets in a more cohesive manner.


Best Practices for Integrating Multicultural Marketing into a Company's Growth Strategy

Terry shares the most important six best practices she works on with her clients help their organizations think more strategically about integrating multicultural markets into the company's overall growth strategy.

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a1SharpThoughtsSharp Thoughts

Set Up Your Company For Profitable and Sustainable Total Market Growth

Many companies look at the data on the growing Hispanic population and its increasing buying power, and wonder if they're positioned to leverage this market to enhance their company's total market growth. The truth is that most companies don't consider seriously enough that attracting and achieving total market growth by leveraging a new market segment like the Hispanic market requires a methodical and strategic approach that includes a due diligence process and ultimately, foundational change. They ask start by asking some of the right questions Read the full post  


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a4LatestandGreatestPresentationsLatest and Greatest Presentations

My Two Cents Webinar Series:  Hispanic Shopper Marketing: One Size Does Not Fit All

March 2013

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Hispanic Shopper Marketing: It's Not Just About Hispanics!

SNAXPO March 2013

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"Shopper Marketing" Para El Mercado Hispano: No Se Trata Solo del Mercado Hispano!

SNAXPO March 2013


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a5InTheNewsIn The News


Hot and Spicy Preferences Extend Beyond Hispanic Consumers


6 Reasons Marketing to Hispanics Makes Sense

Just as People Adapt to Cultural Shifts, So Must BrandsReturn to Top  

Latino Culture Takes Center Stage as Brands Work to Appeal to Growing Market

Study: Hispanics Respond to In-Store Events

Hispanics Drive Real Estate Comeback

In This Issue

Latest and Greatest Presentations

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Podcast Series

Terry's Upcoming Speaking Events



Multi-Cultural Marketing & Merchandising - Best Practices for Growth in a Changing Market Place

San Diego Convention Center
San Diego, CA

May 14 - May 17, 2013



Ethnic Food Trends: From Niche to Mainstream

McCormick Place

Chicago, Illinois

May 18-21, 2013



It's Mealtime with U.S. Hispanic Millennials: An In-Depth Look at In- and Out-of-Home Food and Meal Behavior

Red Rock Casino Resort and Spa

Las Vegas, NV

August 14-16, 2013



The Westin Diplomat Resort & Spa

Hollywood, Florida
September 5-7, 2013  






I'm happy to speak with you about speaking or conducting a workshop at your upcoming your conference or company event, media interviews, writing for your publication, or my consulting services.

818-842-9688 Direct

310-713-0241 Cell 





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