Here's What I Think -
Are Key Cultural Characteristics of Hispanic Consumption?
Terry shares the six core
cultural values of Hispanics that impact their consumption. She explains
how these values serve as the context that drives attitudes and
behavior towards products and services and especially
those products and services on which Hispanics will spend money.
Agency, General Market Agency or Both? What's in Your Brand's Best Interest?
Terry discusses the conundrum
of intersecting targets made up of Hispanic and non-Hispanic audiences
faced by multicultural agencies which need to consider English language
media and clients who are more than ever
pressed to manage their strategies, agencies and budgets in a more
Practices for Integrating Multicultural Marketing into a Company's Growth Strategy
Terry shares the most
important six best practices she works on with her clients help their
organizations think more strategically about integrating multicultural
markets into the company's overall growth strategy.
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