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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative with my compliments.
click the above link to watch the video. 

a3WebinarUpcoming Webinar

Save the Date!

March 21, 2013

12 PM - 1PM Central Time

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a2The5MinutePodcastHere's What I Think - Listen in... 


Ten Pitfalls to Avoid When Marketing To Hispanics. 

Terry shares what she believes are the top 10 pitfalls to avoid when marketing, selling, and servicing U.S. Hispanics.


Does Your Organization Have A Growth Handicap?

Terry argues that today's organizations create self imposed growth handicaps when leadership turns a blind eye to changing demographics or simply do not take action based on personal, political and philosophical views. She asks how the desire to evolve personally and professionally as big picture leaders and visionaries can be stimulated.


How Has Hispanic Marketing Evolved?

Terry describes how the more progressive and strategically smart companies are realizing that their customers are increasingly consuming media in both languages depending on their entertainment preferences and the implications on media planning and buying.

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a1SharpThoughtsSharp Thoughts

Strategic Brand Building in the Hispanic Market

What does organization and infrastructure readiness and strategic integration have to do with building your brand in the Hispanic market? This is a question I often hear from marketers who have decided to start marketing to U.S. Hispanics. It usually comes from the assumption that in order to reach Hispanics, one needs only to create a relevant message and send it through relevant channels or start a diversity program. Sounds easy enough, but the line of disenchanted marketers who have gone this route only to discover it's not quite so simple, is a long one. Have you found yourself in that line?  Read the full post 


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a4LatestandGreatestPresentationsLatest and Greatest Presentations
My Two Cents Webinar Series: How to Align Your Marketing Strategy to Your Current Business Model


My Two Cents Webinar Series: How to Identify and Attract High Profit Hispanic Targets

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Listen to the Recording 


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a5InTheNewsIn The News


Breaking Into the New Hispanic Marketplace


The Hispanic Market Dissected: More Than Meets The Eye

Big Data Shows the Growing Influence of Hispanics Will Change Business ModelsReturn to Top  

Ladder to American Success 

The Hispanic Market: A Huge (And Growing) Opportunity

How Budweiser's "Burning Platform" Led To A DOJ Suit

In This Issue

Latest and Greatest Presentations

In the News


Visit My Blog

Podcast Series

Terry's Speaking Events



Hispanic Shopper Marketing: It's Not Just About Hispanics!
Tampa, FL
March 16- 19, 2013


Multi-Cultural Marketing & Merchandising - Best Practices for Growth in a Changing Market Place

San Diego Convention Center
San Diego, CA

May 14 - May 17, 2013



It's Mealtime with U.S. Hispanic Millennials: An In-Depth Look at In- and Out-of-Home Food and Meal Behavior

Red Rock Casino Resort and Spa

Las Vegas, NV

August 14-16, 2013



The Westin Diplomat Resort & Spa

Hollywood, Florida
September 5-7, 2013 


Contact Terry Soto for more information on hiring Terry to speak, media interviews, write for your publication,  

conduct a workshop or to enquire about her consulting services.

818-842-9688 Direct

310-713-0241 Cell 





2013 About Marketing Solutions, Inc.