 Here's What I Think - Listen in...
Ten Pitfalls to Avoid When Marketing To Hispanics.
Terry shares what she believes are the top 10 pitfalls to avoid when marketing, selling, and servicing U.S. Hispanics.
Does Your Organization Have A Growth Handicap?
Terry
argues that today's organizations create self imposed growth handicaps
when leadership turns a blind eye to changing demographics or simply do
not take action based on personal, political and philosophical views.
She asks how the desire to evolve personally and professionally as big
picture leaders and visionaries can be stimulated.
How Has Hispanic Marketing Evolved?
Terry
describes how the more progressive and strategically smart companies
are realizing that their customers are increasingly consuming media in
both languages depending on their entertainment preferences and the
implications on media planning and buying.
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