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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. I share recent articles, blogs, presentations and upcoming speaking events and webinars. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative.

a0newTerrysVideoOn Camera Insights
click the above link to watch the video.


 

  

a3WebinarUpcoming Webinar

As the Hispanic shopper base continues to grow and evolve, it's increasingly critical for retailers and manufacturers to note that Hispanic market shopper insights are only valuable if they relate to the Hispanic shopper profile in their footprint and even more valuable when they relate to the Hispanic shopper profile which represents the highest economic potential based on a retailer's format and "go to market strategy" or a manufacturer's branding strategy among consumers where at the very least their categories are well developed. Not all Hispanics are or should be your target market nor should you assume that Hispanic marketing is necessarily a Spanish language initiative. Depending on what you sell that can become your best and worst assumption.


Save the Date! March 21, 2013, 12 PM - 1PM Central Time

 
Don't wait. Register now! 

 

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a2The5MinutePodcastHere's What I Think
Listen in...

Terry explains why planning, designing and executing market research without thinking and including all a brand's target profile is a mistake.

 

Why Total Company Involvement Is So Critical To Effective Alignment and Results

Terry uses a recent client experience to explain that marketing insights are great, but true team involvement is the only catalyst to real and substantive action towards a sustainable Hispanic market strategy that support the company's overall goals and priorities.

 

 

Why Every Growth Oriented Company Should Care About Succeeding in the Hispanic Market

Terry speaks to the enormous transformation that has taken place in the Hispanic market and provides 5 important reasons why companies looking for growth now and in the next several years ought to care about making their strategies relevant and successful among their most economically attractive Hispanic segment.

 

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a1SharpThoughtsSharp Thoughts

Leveraging Hispanics to Assure Growth in the Next Five Years Requires a New Outlook

In a recent meeting with a VP of Multicultural Marketing, one of the top concerns that came across was the desire to sustainably position Multicultural Marketing in the company for the next five years and beyond. In other words, this VP wanted to succeed in creating a formal strategic plan to integrate Multicultural consumers into all aspects of insights gathering, planning, strategy development and implementation to effect growth for the company's brand portfolio.  Read the full post 

  

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a4LatestandGreatestPresentationsLatest and Greatest Presentations
My Two Cents Webinar Series: How to Align Your Marketing Strategy to Your Current Business Model

 

Society for Diversity Webinar - How to Identify and Attract High Profit Hispanic Targets

Download PDF

Listen to the Recording 

 

 

Diversity and Inclusion - Proving the Business Case

Download PDF

 

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a5InTheNewsIn The News

 

INFOGRAPHIC: How do First and Second Generation Hispanic Americans Compare? 

 

The Impact of Immigration Reform on Hispanic Marketing 

 

Politics Counts: Where the Hispanic Voters Aren't 

 

Unlock Your Brand's Hispanic Influencer Base  

 

5 Tips To Refresh Your Multicultural Marketing Strategy In 2013  

 

Why Can't the Booming Hispanic Market Get Its Fair Share of Investment?   

 





In This Issue

Latest and Greatest Presentations

In the News

 

Visit My Blog

 
Podcast Series


Terry's Speaking Events

 

Lessons from 2013 Presidential Election Lessons: Winning Hispanic Market Attention and Loyalty
Tampa, FL
March 16- 19, 2013

  

Multi-Cultural Marketing & Merchandising - Best Practices for Growth in a Changing Market Place

San Diego Convention Center
San Diego, CA

May 14 - May 16, 2013

 

 

  

Hispanic Retail 360 Summit 2013

It's Mealtime with U.S. Hispanic Millennials: An In-Depth Look at In- and Out-of-Home Food and Meal Behavior

Red Rock Casino Resort and Spa

Las Vegas, NV

August 14-16, 2013

 

 

  

 Hollywood, Florida
September 2013

 

 


Contact Terry Soto for more information on hiring Terry to speak, media interviews, write for your publication,  

conduct a workshop or to enquire about her consulting services.

818-842-9688 Direct

310-713-0241 Cell 

  terry@aboutmarketingsolutions.com 

 

 

 

2013 About Marketing Solutions, Inc.