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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. I share recent articles, blogs, presentations and upcoming speaking events and webinars. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative.

a0newTerrysVideoOn Camera Insights
click the above link to watch the video.


 

  

a3WebinarUpcoming Webinar

Thursday, January 17, 2013

12PM - 1PM Central Time

 

Limited to First 100 Registrants!
Still a few spots left. Don't wait.

Register now!

 

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a2The5MinutePodcastHere's What I Think
Listen in...

Terry emphasizes that by simply optimizing current strategies and performing some customer insight work, your organization can have an effective marketing strategy targeting the Hispanic market - without having to develop an entirely new and importantly a separate strategy.

 

Gaining Internal Traction for Targeting Hispanics as Part of the Company's Growth Strategy

Terry explains what organizations can do to quickly assess the relative importance of their Hispanic market efforts when there's no internal traction.

 

 

Do You Struggle With Innovation and New Markets Because of a Generational and Cultural Divide?

Terry challenges you to think about whether your organization's market relevance and ability to understand and target new markets with innovation is being challenged by existing generational and cultural divides.

 

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a1SharpThoughtsSharp Thoughts

Who's In Charge Of Your Hispanic Marketing Strategy?

Would you ever defer your brand business strategy to your ad agency and follow their recommendations unquestionably because they are the "market experts?" For most seasoned MBA-educated CMOs and brand managers the answer would be a resounding NO. After all, YOU are responsible for growing the business. You are responsible for every decision made in the name of market share domination-right?  Read the full post 

  

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a4LatestandGreatestPresentationsLatest and Greatest Presentations
Webinar Series Presentation  

November 14, 2012, 12PM CT

 

When U.S. companies think of targeting the Hispanic market it often seems like an overwhelming proposition. So many questions come up, but only the answer to two questions matter. The answer to these questions will drive the selection of the Hispanic target profile that aligns with your company's growth priorities and the strategies to meet them. Join me as I walk through the process and best practices for ensuring you target the Hispanic market which makes the most economic sense for your business.  

 

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a5InTheNewsIn The News

 

10 Predictions for 2013: Supermarket News asked 10 experts to make predictions about developments that will have a significant impact on food retailing in 2013. 

 

Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 

 

America's Corporations Can No Longer Ignore Hispanic Marketing Like Mitt Romney Did 

 

Hispanic Future in the Cards - Whites to Represent 43% of U.S. by 2060, Down from 63% Today, Census Projects  

 

Big Data Shows the Growing Influence of Hispanics Will Change Business Models  

 

Why Obama Won: Hispanics, Millenials Were the Difference 

  

Diversity Management Is the Key to Growth: Make It Authentic

 





In This Issue

Latest and Greatest Presentations

In the News

 

Visit My Blog

 
Podcast Series


Terry's Speaking Events

  

Smucker Inclusion and Diversity Event

Smuckers, Orville, Ohio

February 5, 2013

 

  

How to Identify and Attract High Profit Hispanic Consumers to Your Brand

Webinar

February 13, 2013

 

  

Multi-Cultural Marketing & Merchandising - Best Practices for Growth in a Changing Market Place

San Diego Convention Center
San Diego, CA

May 14 - May 16, 2013

 

 

  

Hispanic Retail 360 Summit 2013

It's Mealtime with U.S. Hispanic Millennials: An In-Depth Look at In- and Out-of-Home Food and Meal Behavior

Red Rock Casino Resort and Spa

Las Vegas, NV

August 14-16, 2013

 

 

  

 Hollywood, Florida
September 2013

 

 


Contact Terry Soto for more information on hiring Terry to speak, media interviews, write for your publication,  

conduct a workshop or to enquire about her consulting services.

818-842-9688 Direct

310-713-0241 Cell 

  terry@aboutmarketingsolutions.com 

 

 

 

2013 About Marketing Solutions, Inc.