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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. I share recent articles, blogs, presentations and upcoming speaking events and webinars. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative.

a0newTerrysVideoNew! Terry's Videos
click the above link to watch the video.


Watch more videos from Terry.

 

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a3WebinarUpcoming Webinar

Mark your Calendar: January 17, 2013
12 PM - 1PM Central Time

 

Limited to the first 100 people to register.

Register today!

 

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a2The5MinutePodcastHere's What I Think
Listen in...

Get Off To a Great 2013 with This 7-Part Series - Overcoming Common Hispanic Marketing Barriers

Terry shares all the common Hispanic marketing barriers she often hears from companies and clients when they first ponder on targeting Hispanics and offers solutions to overcome them and mobilize their organizations to take the required actions to ensure Hispanic market success.

 

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a1SharpThoughtsSharp Thoughts

It's Time to Get Serious - Looking Ahead to 2013 and Beyond

As 2012 comes to a close, it's gratifying to see the dynamic and momentum among US companies when it comes to leveraging multicultural markets for growth.

Those who've followed my articles, presentations and book, Marketing to Hispanics a Strategic Approach to Planning and Assessing Your Initiative, which published in 2006, know that I speak two words when it comes to targeting Hispanics - INTEGRATED and HOLISTIC. So you can imagine how encouraging it is to see many companies now use this terminology to describe the multicultural initiatives they are trying to achieve within their organizations.Read the full post 

 

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a4LatestandGreatestPresentationsLatest and Greatest Presentations
Webinar Series Presentation  

November 14, 2012, 12PM CT

 

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a5InTheNewsIn The News
US Hispanics Define Nutrition in Terms of Quality and Quantity and Perceive Healthy Foods As Less Tasty
Chicago, October 8, 2012 - U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to The NPD Group , a leading market research company. 

While in the home, just under half of bilingual Hispanics split their time speaking English and Spanish.
According to the U.S. Census Bureau, the Hispanic demographic represents a full 16% of the total U.S. population, and is growing more than three times the rate of other ethnic groups. For retailers, it's a consumer segment that presents tremendous opportunities in the area of health and wellness.
 
U.S. Hispanics Equate Healthy Foods with Poor Taste - Progressive Grocer
U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to a new report released by The NPD Group.

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In This Issue

Latest and Greatest Presentations

In the News

 

Visit My Blog

 
Podcast Series


Hear Terry Speak

  

How to Identify and Attract High Profit Hispanic Consumers to Your Brand

Webinar

February 13, 2013

 

  

San Diego Convention Center
San Diego, CA

May 14 - May 16, 2013

 

 

  

Summit 2013

Red Rock Casino Resort and Spa

Las Vegas NV

August 14-16, 2013

 

 

  

 Hollywood, Florida
September 2013

 

 


Contact Terry Soto for more information on hiring Terry to speak, writing for your publication,  

conducting a workshop or her consulting services. 

  terry@aboutmarketingsolutions.com 

 

 

 

2012 About Marketing Solutions, Inc.