Having trouble viewing this email? Click here
topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. I share recent articles, blogs, presentations and upcoming speaking events and webinars. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative.

a3Webinar15% Discount On All Project Proposals Approved By December 31st!

In the spirit of Cyber Monday, this never before offered discount is available to you TODAY ONLY! I must hear of your interest to discuss or approve a proposal by end of business day today VIA EMAIL to take advantage of this offer. This offer is good on any outstanding proposals. Projects approved by December 31st can commence anytime in first quarter.
It doesn't get any better than this. Take action today and start 2013 better positioned to grow sales in the Hispanic market!   


Email Terry Now!

Return to Top 


a3WebinarUpcoming Webinar

Mark your Calendar: January 17, 2013
12 PM - 1PM Central Time


Limited to the first 100 people to register.

Register today.

Return to Top 


a2The5MinutePodcastHere's What I Think
Listen in...

The Roadmap to the Hispanic Market Success

Terry speaks about how effectively understanding and targeting a new market that promises growth requires the same common sense and comprehensive approach used to target any other opportunity market. She offers nine common sense steps to help you avoid piecemeal and haphazard efforts when deciding to target Hispanics.


Be True to Your Customer Centric Approach

T erry explains how a customer centric approach that considers and integrates the needs and requirements of your Hispanic market target will add value to your customers' experience and will result in increased sales and loyalty among all opportunity customers including Hispanics.


Identifying the Right Hispanic Target

Terry speaks about how companies become mired in the perceived complexity of the Hispanic market when in fact, the only thing that matters when selecting and aligning to target a Hispanic segment are answers to two key questions.


Return to Top 


a1SharpThoughtsSharp Thoughts

Why It's Never the Right Time to Integrate the Hispanic Market into Your Company's Current Growth Strategy

I often find myself on the phone with a management person who has suddenly "seen the light" and wants to lead the company onto a more strategic path; a path that will once and for all produce the types of results that will position the Hispanic market as one of several catalysts for growth.  Read the full post 


 Return to Top 

a4LatestandGreatestPresentationsLatest and Greatest Presentations
Webinar Series Presentation  

November 14, 2012, 12PM CT

Return to Top 


a5InTheNewsIn The News
US Hispanics Define Nutrition in Terms of Quality and Quantity and Perceive Healthy Foods As Less Tasty
Chicago, October 8, 2012 - U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to The NPD Group , a leading market research company. 

While in the home, just under half of bilingual Hispanics split their time speaking English and Spanish.
According to the U.S. Census Bureau, the Hispanic demographic represents a full 16% of the total U.S. population, and is growing more than three times the rate of other ethnic groups. For retailers, it's a consumer segment that presents tremendous opportunities in the area of health and wellness.
U.S. Hispanics Equate Healthy Foods with Poor Taste - Progressive Grocer
U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to a new report released by The NPD Group.

Return to Top 


In This Issue

Latest and Greatest Presentations

In the News


Visit My Blog

Podcast Series

See Terry Speak

 New Mainstream Business Summit 2013 Geoscape   

Miami, Fl - Conrad Hotel

April 3-4, 2013




Presidents Section 

 Hollywood, Florida
September 2013



Contact Terry Soto for more information on hiring Terry to speak, writing for your publication,  

conducting a workshop or her consulting services. 





2012 About Marketing Solutions, Inc.