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topMy Two Cents!  is a monthly newsletter providing valuable thinking to dramatically improve your company's overall business performance in the Hispanic market. I share recent articles, blogs, presentations and upcoming speaking events and webinars. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative.

a3WebinarUpcoming Webinar
Identify and Attract High Profit Hispanic Customers

Mark your Calendar

November 14, 2012

12 PM - 1PM Central Time


Limited to the first 100 people to register.

Register today.

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a2The5MinutePodcastHere's What I Think
Listen in...

Allocating Time, Money and Resources - It's a Matter of Priority

Terry explains that allocating company resources to target Hispanics to achieve a company's growth objectives are part and parcel of the overall allocation meant to help the company achieve its growth goals assuming the Hispanic segment being targeted aligns with the company's target consumer profile and buying behavior.


Fear of Change

Terry explains that fear of change and personal agendas among decision makers are the greatest hurdles companies face in taking advantages of new market opportunities including the Hispanic market. Terry offers seven tips to you overcome the fear of change and step up your game to see and capture opportunity regardless of the change it will require.


What Does Having a Culture of Diversity and Inclusion Have To Do With Marketing to Hispanics?

Terry speaks to the ill-conceived notion that marketing to Hispanics or to any minority or diverse market is founded on the fact that a company has a culture of diversity.


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a1SharpThoughtsSharp Thoughts

It Never Seems To Be the Right Time to Formalize a Hispanic Market Strategy

I often find myself on the phone with a management person who has suddenly seen the light and wants to lead the company onto a more strategic path; a path that will once and for all produce the types of results that will get the Hispanic market acknowledged by the organization. They will even say, I know we've hit the wall on this and we just won't get past this point if we don't coordinate our efforts internally.  Read the full post 


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a4LatestandGreatestPresentationsLatest and Greatest Presentations
Generate Dramatic Growth by Optimizing Your Business Strategies to Succeed in the Hispanic MarketHispanic Retail 360 Summit 2012

LA Live - J.W. Marriott

August 16, 2012


American Fraternal Alliance Annual Meeting

New Orleans - Ritz Carlton Hotel

September 6, 2012

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a5InTheNewsIn The News
Marketing Wellness to Hispanics - Supermarket News
According to the U.S. Census Bureau, the Hispanic demographic represents a full 16% of the total U.S. population, and is growing more than three times the rate of other ethnic groups. For retailers, it's a consumer segment that presents tremendous opportunities in the area of health and wellness.
U.S. Hispanics Equate Healthy Foods with Poor Taste - Progressive Grocer
U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to a new report released by The NPD Group.

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In This Issue

Latest and Greatest Presentations

In the News


Visit My Blog

Podcast Series

See Terry Speak

 New Mainstream Business Summit 2013 Geoscape   

Miami, Fl - Conrad Hotel

April 3-4, 2013




Presidents Section 

Washington, DC.
April 2013



Contact Terry Soto for more information on hiring Terry to speak, writing for your publication, conducting a workshop

or her consulting services.