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topMy Two Cents!  is a free monthly newsletter providing valuable thinking to help  dramatically improve your company's overall business performance by optimizing your strategies to succeed in the Hispanic market. I will share my most recent articles, blogs, webinars, presentations and upcoming speaking events. Join my mailing list and receive Chapter 2: Is Your Organization Aligned For the Hispanic Market Opportunity? from my book, Marketing to Hispanics: A Strategic Approach Assessing and Planning Your Initiative.

a2The5MinutePodcastHere's What I Think
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Are American Companies Looking For Growth In All The Right Places?

Terry explains that most companies are not tapping all areas of the U.S. consumer market. She shares compelling data on where spending growth is actually coming from and the value of the Hispanic shopper over their much longer lifetime due to vastly younger profiles compared to Non-Hispanics.


What Makes The U.S. Hispanic Market Such an Economic Powerhouse and Growth Engine?

Terry shares the spending power and narrowing of income gaps among U.S. Hispanics and fast growing upper income households. She also points to vastly higher per capita spending power among U.S. Hispanics in our own back yard compared to popular expansion countries like Brazil, Russia, India, and China.


Is It Time To Rethink Your Core Market?

Terry challenges the definition that most companies' have of their core market and shares compelling insights on why marketing to the average consumer is no longer a relevant undertaking.

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a1SharpThoughtsSharp Thoughts

Seven Reasons ("Excuses") Not to Leverage the Hispanic Market for Growth and How to Get Past Them


1. It's unfamiliar to us; we don't know anything about Hispanics.   

Our organizations have very sharp and astute research and insights folks whose job it is to identify and understand segments which could represent growth opportunities for our companies. With some guidance they are in a perfect position to validate, size and provide insights on how to best attract and retain that Hispanic target segment that can bring incremental growth to your company.  Read the full post 


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a4LatestandGreatestPresentationsLatest and Greatest Presentations
Why It Makes Sense to Leverage
the Hispanic Market for Growth

Executive MBA Class 2012

June 30, 2012

Pepperdine University

Graziadio School of Business and Management


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Identify, Retain and Win High Profit Hispanic Customers

Mark your Calendar

October 17, 2012

12PM Central Time

Look for Sign Up Details in the September Newsletter

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In This Issue

Latest and Greatest Presentations




Visit My Blog

Podcast Series

Hear Terry Speak


Summit 2012  

Marriott at LA Live
Los Angeles, CA
August 15- 17, 2012 



2012 Annual Meeting
The Ritz-Carlton New Orleans
New Orleans, LA
September 6-8, 2012


© 2012 About Marketing Solutions, Inc.

Contact Terry Soto for more information on hiring Terry to speak, writing for your publication, conducting a workshop

or her consulting services.