There’s No Need To Reinvent The Wheel

Terry emphasizes that by simply optimizing current strategies and performing some customer insight work, your organization can have an effective marketing strategy targeting the Hispanic market – without having to develop an entirely new and impo

rtantly a separate strategy.

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Does It Make Sense To Treat Multicultural Marketing As A Separate Initiative?

Terry explains why it’s often inefficient and ineffective to treat multicultural marketing as a separate initiative. She provides the example of Wal-Mart’s Tony Rogers and his ability to transform the company’s view of multicultural targets to a more holistic and measured approach.

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Why Tactical Initiatives Fail

Terry shares her concerns regarding Hispanic initiatives and how tactical and inconsistent with the company’s overall strategies and tactics they are.

This podcast is also available as an article: Why Tactical Initiatives Fail

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Why The Hispanic Market As An End In Itself Is Not Sustainable

Terry explains four key steps that are critical to reposition the Hispanic market as a priority and a growth solution.

This podcast is also available as an article: Why The Hispanic Market As An End In Itself Is Not Sustainable

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The Biggest Problem Faced By Hispanic Marketers Today

Terry shares ideas on why Hispanic marketing hasn’t really advanced in the past 20 years. 

This podcast is also available as an article: The Biggest Problem Faced By Hispanic Marketers Today

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