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Is your Hispanic initiative integrated into the company’s overall go to market approach?
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Does your company target Hispanics which are most like the company’s most profitable consumers?
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Does your company integrate Hispanics as an important component to market research efforts?
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When your company shares market insights and trends are Hispanics included in the findings and implications?
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When your company develops its strategies to meet the companies established direction and goals, do those strategies also consider Hispanic market insights?
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When your company innovates across its products and services do the insights which drive these innovations include Hispanic market insights?
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Do operational, procedural and infrastructure plans consider Hispanic market insights?
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Do marketing strategies and tactics consider Hispanic market insights and are communications plans developed and launched concurrently?
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Do metrics provide a read on Hispanics’ contribution to business goals across company growth priorities?
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You answered "No" 0 times.
If you find yourself in Stage 4 and answered NO to more than 3 questions, it is time to rethink and evolve to an integrated model that offers greater synchronicity, consistency, efficiency and effectiveness. This is what we mean when we talk about optimizing a company's strategies to also succeed in the Hispanic market. Your strategies must work as one.