Results – Stage 4

  1. Is your Hispanic initiative integrated into the company’s overall go to market approach?
    your answer:

  2. Does your company target Hispanics which are most like the company’s most profitable consumers?
    your answer:

  3. Does your company integrate Hispanics as an important component to market research efforts?
    your answer:

  4. When your company shares market insights and trends are Hispanics included in the findings and implications?
    your answer:

  5. When your company develops its strategies to meet the companies established direction and goals, do those strategies also consider Hispanic market insights?
    your answer:

  6. When your company innovates across its products and services do the insights which drive these innovations include Hispanic market insights?
    your answer:

  7. Do operational, procedural and infrastructure plans consider Hispanic market insights?
    your answer:

  8. Do marketing strategies and tactics consider Hispanic market insights and are communications plans developed and launched concurrently?
    your answer:

  9. Do metrics provide a read on Hispanics’ contribution to business goals across company growth priorities?
    your answer:

You answered "No" 0 times.

If you find yourself in Stage 4 and answered NO to more than 3 questions, it is time to rethink and evolve to an integrated model that offers greater synchronicity, consistency, efficiency and effectiveness. This is what we mean when we talk about optimizing a company's strategies to also succeed in the Hispanic market. Your strategies must work as one.