Hispanic Market Strategy and Implementation Consulting

I help companies gain dominance in the Hispanic market by relevantly expanding and implementing their business strategies in the U.S. Hispanic market.

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“Terry’s presentation on identifying and attracting high profit Hispanic consumers was the highest rated Workshop at our American Fraternal Alliance Annual Meeting. Her knowledge and understanding of the financial services industry and its growing importance to Hispanics was both compelling and credible to our senior level executives. Terry’s presentation style is comfortable and engaging and is supported by excellent visuals. We’ve already asked Terry to come back and address our President and CEO members.”

—American Fraternal Alliance

“…shortly after the project commenced, it was crystal clear why Terry is among the foremost knowledgeable experts on Hispanic market matters.”

—Storck USA LP

“…Terry ultimately delivered on some significant strategy shifting recommendations for optimizing our position in this market…”

—Verizon Wireless

“The keyword is “holistic. … it’s something the whole company needs to embrace. I recommend Terry Soto to get you started.”

—AutoZone

“…She encouraged the team to think outside the box, and delivered on point recommendations for moving our business forward over the next few years…”

— bluestem brands, inc.

“…“Terry has done a number of Hispanic market consulting projects for me over the years at Kraft Foods, Mission Foods, Dean Foods and the Federated Group and I recommend her highly.”

—ConAgra Foods

“... we couldn’t be more pleased with our consulting outcome working with Terry.”

—Basic American Foods

“…you took a holistic approach to your involvement with our business, and I believe that this showed in the end results of our work.”

—La Opinion

“…my deep appreciation for your strategic insight and direction to help Ringling Bros. and Barnum & Bailey Circus launch its first Hispanic marketing campaign.

—Ringling Bros. and Barnum & Bailey

“Terry was instrumental in working with me to develop our strategic approach to integrated ethnic marketing across the Kraft Foods brands.”

—Kraft Foods

“One of the best decisions Illinois Mutual Life made for our Hispanic Marketing Initiative was to hire Terry Soto as a consultant.”

—Illinois Mutual Life

"...she came in with a fresh perspective, asked the tough questions and identified clear fault lines in our strategy...she proved to be a great resource.”

—H&R Block

“When the NPD Group decided to conduct a study on U.S. Hispanics’ eating habits, we knew we needed to hire Terry Soto's support to develop a culturally relevant analysis that went beyond the statistics."

—The NPD Group

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Results – Stage 4

Is your Hispanic initiative integrated into the company’s overall go to market approach?

your answer:

Does your company target Hispanics which are most like the company’s most profitable consumers?

your answer:

Does your company integrate Hispanics as an important component to market research efforts?

your answer:

When your company shares market insights and trends are Hispanics included in the findings and implications?

your answer:

When your company develops its strategies to meet the companies established direction and goals, do those strategies also consider Hispanic market insights?

your answer:

When your company innovates across its products and services do the insights which drive these innovations include Hispanic market insights?

your answer:

Do operational, procedural and infrastructure plans consider Hispanic market insights?

your answer:

Do marketing strategies and tactics consider Hispanic market insights and are communications plans developed and launched concurrently?

your answer:

Do metrics provide a read on Hispanics’ contribution to business goals across company growth priorities?

your answer:

You answered "No" 0 times.

If you find yourself in Stage 4 and answered NO to more than 3 questions, it is time to rethink and evolve to an integrated model that offers greater synchronicity, consistency, efficiency and effectiveness. This is what we mean when we talk about optimizing a company's strategies to also succeed in the Hispanic market. Your strategies must work as one.

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