Results – Stage 2

  1. Do you know your Hispanic target consumer profile?
    your answer:

  2. Do you know if your company’s value proposition is relevant?
    your answer:

  3. Do you know which of your products and services are most relevant to your Hispanic target?
    your answer:

  4. Given industry and competitive environment, will you de developing the category or the brand among your Hispanic target?
    your answer:

  5. Do you know how messaging needs to be the same / different as part of the overall marketing plan?
    your answer:

  6. Does language matter given the profile of your Hispanic target?
    your answer:

  7. Do you know what your profit model should be for your target Hispanic segment?
    your answer:

  8. Do you understand how to calibrate timeframe and investment ROI expectations accordingly?
    your answer:

  9. Is your current go to market strategy relevant?
    your answer:

  10. Is your distribution network is relevant?
    your answer:

  11. Are the appropriate supply and distribution chain partners in place?
    your answer:

  12. Will key back end areas be working on the alignment work?
    your answer:

  13. Do capability, capacity and competency to create and modify products and services if necessary exist?
    your answer:

  14. Do you know how competent your organization is about its Hispanic target?
    your answer:

  15. Do you have cross functional team involvement to lead and manage the initiative?
    your answer:

  16. Do you know how much bandwidth exists in each functional area to learn and integrate a new target consumer into the mix?
    your answer:

  17. Do you have the right mix of employees and sales force?
    your answer:

You answered "Yes" 0 times.

Answers to internal assessment questions focus on identifying ways to deliver relevant value to Hispanics by minimizing the impact on your company’s strategies and implementation. Optimization is about making your company more relevant without changing the way you do business.