We Have So Many Other Priorities Right Now. It’s Not a Good Time.

Terry explains that it is typically ignorance, indifference or lack of bandwidth that is the excuse companies use for not targeting the Hispanic market. Solutions to consider to overcome this barrier are:

  1. Consider your total target segment in all that you do
  2. Develop the plan on total target insights
  3. Coordinate and align the front and back end operations to be relevant to your total target market
  4. Implement a plan that is accessible and creates loyalty among your total target market.



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