Somebody is Working on That. It’s Not My Area

Terry explains that everyone in an organization is responsible for working on targeting a potential revenue generating segment of the population.

Her four step solution to this barrier is as follows.

  1. Know the value of your hispanic market
  2. Understand the importance of taking a total market approach
  3. Emphasize the the importance of optimizing the companies strategies to maximize results
  4. Understand the opportunity loss in both the short and long term



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