Identifying the Right Hispanic Target

Terry speaks about how companies become mired in the perceived complexity of the Hispanic market when in fact, the only thing that matters when selecting and aligning to target a Hispanic segment are answers to two key questions.

This podcast is also available as an article: Identifying the Right Hispanic Target


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>