Hispanic Market Strategy and Implementation Consulting

I help companies gain dominance in the Hispanic market by relevantly expanding and implementing their business strategies in the U.S. Hispanic market.

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“Terry’s presentation on identifying and attracting high profit Hispanic consumers was the highest rated Workshop at our American Fraternal Alliance Annual Meeting. Her knowledge and understanding of the financial services industry and its growing importance to Hispanics was both compelling and credible to our senior level executives. Terry’s presentation style is comfortable and engaging and is supported by excellent visuals. We’ve already asked Terry to come back and address our President and CEO members.”

—American Fraternal Alliance

“…shortly after the project commenced, it was crystal clear why Terry is among the foremost knowledgeable experts on Hispanic market matters.”

—Storck USA LP

“…Terry ultimately delivered on some significant strategy shifting recommendations for optimizing our position in this market…”

—Verizon Wireless

“The keyword is “holistic. … it’s something the whole company needs to embrace. I recommend Terry Soto to get you started.”

—AutoZone

“…She encouraged the team to think outside the box, and delivered on point recommendations for moving our business forward over the next few years…”

— bluestem brands, inc.

“…“Terry has done a number of Hispanic market consulting projects for me over the years at Kraft Foods, Mission Foods, Dean Foods and the Federated Group and I recommend her highly.”

—ConAgra Foods

“... we couldn’t be more pleased with our consulting outcome working with Terry.”

—Basic American Foods

“…you took a holistic approach to your involvement with our business, and I believe that this showed in the end results of our work.”

—La Opinion

“…my deep appreciation for your strategic insight and direction to help Ringling Bros. and Barnum & Bailey Circus launch its first Hispanic marketing campaign.

—Ringling Bros. and Barnum & Bailey

“Terry was instrumental in working with me to develop our strategic approach to integrated ethnic marketing across the Kraft Foods brands.”

—Kraft Foods

“One of the best decisions Illinois Mutual Life made for our Hispanic Marketing Initiative was to hire Terry Soto as a consultant.”

—Illinois Mutual Life

"...she came in with a fresh perspective, asked the tough questions and identified clear fault lines in our strategy...she proved to be a great resource.”

—H&R Block

“When the NPD Group decided to conduct a study on U.S. Hispanics’ eating habits, we knew we needed to hire Terry Soto's support to develop a culturally relevant analysis that went beyond the statistics."

—The NPD Group

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