Allocating Time, Money and Resources – It’s a Matter of Priority

Terry explains that allocating company resources to target Hispanics to achieve a company’s growth objectives are part and parcel of the overall allocation meant to help the company achieve its growth goals assuming the Hispanic segment being targeted aligns with the company’s target consumer profile and buying behavior.  

This podcast is also available as an article: Allocating Time, Money and Resources – It’s a Matter of Priority

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