Upcoming Webinar

 

"Hispanic Strategy Still A Separate Initiative? How to Create Strategic Alignment That Makes Good Business Sense."

 

Still struggling to position your company's Hispanic initiative on equal footing with your company's strategic initiatives and implementation focus? You're not alone. Join me as I share common hurdles facing multicultural managers and the front end and back end areas typically impacted by Hispanic strategy misalignment. Learn how successful managers are creating the alignment and integration required to optimize their company's strategies that make good business sense across all targets.

 

Save the Date! February 25, 2013, 10am Pacific Time

 

Register now!

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Optimize Your Hispanic Marketing and Merchandising Initiatives For Retail Success

A few years back I along with some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: how to successfully market and merchandise to ethnic consumers. The result was the actionable report, "Grow With America Best Practices in Ethnic Marketing and Merchandising." 

 

Read the full post 

  

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Here's What I Think - Listen in... 

  

Terry emphasizes that by simply optimizing current strategies and performing some customer insight work, your organization can have an effective marketing strategy targeting the Hispanic market - without having to develop an entirely new and importantly a separate strategy.

 

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On Camera Insights   

  
Click the above link to watch the video. 




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Please call me directly about speaking or conducting a workshop at your upcoming your conference or company event,
for media interviews, writing for your publication, or strategy consulting services.

818-842-9688 Direct

310-713-0241 Cell 

  terrysoto@aboutmarketingsolutions.com 

 


 

 

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