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Why Every Growth Oriented Company Should Care About Succeeding in the Hispanic Market
Terry speaks to the enormous transformation that has taken place in the Hispanic market and provides 5 important reasons why companies looking for growth now and in the next several years ought to care about making their strategies relevant and successful among their most economically attractive Hispanic segment.
What Are Industry-Leading Companies Doing To Succeed In Marketing And Selling To U.S. Hispanics?
Terry shares what best in class Hispanic marketers are doing to be successful.
How To Manage The Work Of Multicultural And General Market Agencies
Terry argues that the key is to manage your agencies so they can each deliver their respective expertise and value but do it with a single minded purpose; to reach your target profile across ethnic, racial and cultural profiles.
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