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Best Practices For Integrating Multicultural Efforts Into A Company's Overall Growth Strategy
Terry shares the most important six best practices she works on with her clients help their organizations think more strategically about integrating multicultural markets into the company's overall growth strategy.
There's No Need To Re-Invent The Wheel
Terry emphasizes that by simply optimizing current strategies and performing some customer insight work, your organization can have an effective marketing strategy targeting the Hispanic market - without having to develop an entirely new and importantly a separate strategy.
Does It Make Sense To Treat Multicultural Marketing As A Separate Initiative?
Terry explains why it's often inefficient and ineffective to treat multicultural marketing as a separate initiative. She provides the example of Wal-Mart's Tony Rogers and his ability to transform the company's view of multicultural targets to a more holistic and measured approach.
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