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What Does Due Diligence, Business Strategy, Organization And Infrastructure Have To Do With Building My Brand In Market X?

Terry challenges the often held assumption that in order to be effective in the Hispanic Market, one needs only to create a relevant message and send it through relevant channels or start a diversity program.



Which Are Key Cultural And Behavioral Characteristics Of U.s. Hispanic Consumption?

Terry shares the six core cultural values of Hispanics that impact their consumption. She explains how these values serve as the context that drives attitudes and behavior towards products and services and especially those products and services on which Hispanics will spend money. 


Top 10 Pitfalls To Avoid When Marketing To Hispanics. 

Terry shares what she believes are the top 10 pitfalls to avoid when marketing, selling, and servicing U.S. Hispanics.


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The Hispanic Market Has Evolved. How Are You Evolving With It?

I just returned from the Hispanic Retail 360 conference where I presented with Darren Seifer of NPD. The main theme of our presentation was the evolution of the Hispanic market...


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An Honest Understanding of Today's Consumer Market Has Deep Strategic Implications

As business leaders, it can be a challenge to stay abreast of relevant industry trends and consumer dynamics. Often times, it is hard to assess the validity of the ...


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Bicultural Latinos - What Makes Them Different and Why It Matters

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Hispanic Fact Pack


Even At Mainstream Companies, Latino Audiences Are Driving Marketing Trends


7 Key Growth Drivers That Will Propel 2014 Hispanic Marketing


Your Next Big Opportunity: The U.S. Hispanic Market  

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