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How Are Companies Addressing The Needs Of The Hispanic Consumer From A Messaging Perspective And In Their Stores?

 

Is It Best To Reach Hispanic Consumers Via Dedicated Hispanic Or General-Market Media?

 

Does It Make Sense To Treat Multicultural Marketing As A Separate Initiative? 

 

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a1SharpThoughtsSharp Thoughts

 

The Hispanic Shopper Of Today Has Changed. Are Retailers Keeping Up?

Hispanics have been immigrating in large numbers to the United States for decades, but are retailers still using outdated assumptions about this multifaceted segment of the population?

 

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The Path to Growth in the New America

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a5InTheNewsIn The News

 

Hispanic Shoppers Bring Social, Mobile Habits to the Grocery Aisle

 

Grocery Wars: 3 Helpful Ingredients To Win Hispanic Shoppers

 

Winning With Hispanic Shoppers

  

To Expand Reach, Retailers Take Aim at Hispanic Shoppers  

Can Hispanic Shoppers Save JC Penney?

 

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August 13-15, 2014
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