Hispanic Market Strategy and Implementation Consulting
I help companies gain dominance in the Hispanic market by relevantly expanding and implementing their business strategies in the U.S. Hispanic market.
  • About Us
    • Bio
    • What We Do
    • Contact Us
  • Services
    • Assessments
    • Workshops
    • Speaking
    • Research
    • Strategy
  • Clients
    • Client Experience
    • Results
    • Testimonials
  • Our Resources
    • On Camera Insights
    • Presentation Videos
    • Articles
    • Special Resources
    • In the Media

Get your copy now
“Terry’s presentation on identifying and attracting high profit Hispanic consumers was the highest rated Workshop at our American Fraternal Alliance Annual Meeting. Her knowledge and understanding of the financial services industry and its growing importance to Hispanics was both compelling and credible to our senior level executives. Terry’s presentation style is comfortable and engaging and is supported by excellent visuals. We’ve already asked Terry to come back and address our President and CEO members.”
—American Fraternal Alliance
“…shortly after the project commenced, it was crystal clear why Terry is among the foremost knowledgeable experts on Hispanic market matters.”
—Storck USA LP
“…Terry ultimately delivered on some significant strategy shifting recommendations for optimizing our position in this market…”
—Verizon Wireless
“The keyword is “holistic. … it’s something the whole company needs to embrace. I recommend Terry Soto to get you started.”
—AutoZone
“…She encouraged the team to think outside the box, and delivered on point recommendations for moving our business forward over the next few years…”
— bluestem brands, inc.
“…“Terry has done a number of Hispanic market consulting projects for me over the years at Kraft Foods, Mission Foods, Dean Foods and the Federated Group and I recommend her highly.”
—ConAgra Foods
“... we couldn’t be more pleased with our consulting outcome working with Terry.”
—Basic American Foods
“…you took a holistic approach to your involvement with our business, and I believe that this showed in the end results of our work.”
—La Opinion
“…my deep appreciation for your strategic insight and direction to help Ringling Bros. and Barnum & Bailey Circus launch its first Hispanic marketing campaign.
—Ringling Bros. and Barnum & Bailey
“Terry was instrumental in working with me to develop our strategic approach to integrated ethnic marketing across the Kraft Foods brands.”
—Kraft Foods
“One of the best decisions Illinois Mutual Life made for our Hispanic Marketing Initiative was to hire Terry Soto as a consultant.”
—Illinois Mutual Life
"...she came in with a fresh perspective, asked the tough questions and identified clear fault lines in our strategy...she proved to be a great resource.”
—H&R Block
“When the NPD Group decided to conduct a study on U.S. Hispanics’ eating habits, we knew we needed to hire Terry Soto's support to develop a culturally relevant analysis that went beyond the statistics."
—The NPD Group
view all testimonials ▶

How Are Best In Class Companies Succeeding in the Hispanic Market?

How to Allocate Resources to Target Hispanics
Struggling Through The Generational and Cultural Divide
Market Research
Are Multi-Cultural Customers Important to Your Brand?
No Sense In Treating Multi-Cultural Marketing As A Separate Initiative
Targeting Hispanics Just Takes Common Sense
Why It’s Never the Right Time to Formalize a Hispanic Market Strategy
Building A Brand In A New Market Takes More Than Marketing
Does Your Organization Have a Growth Handicap?
Diversity and Inclusion Is Not A Driver To Market To Hispanics
Why Growth Oriented Companies Need to Care About Hispanic Markets
Cultural Values That Drive Hispanic Buying Behavior
How Companies Address Hispanics' Messaging and Retail Environment Needs
The Right Media Language To Reach the Hispanics
Allocating A Budget to Target Hispanics
How Should A Company Manage a Multi-Cultural and General Market Agency?
Multi-Cultural Agency, General Agency or Both?
How To Integrate Your Multicultural Efforts Into The Total Effort
Company Involvement is Critical For Hispanic Market Growth
Are You Looking For Growth in the Right Places
Contact us ▶
Sign up for our newsletter to receive our special resources.
 
 
Visit Now ▶
privacy   |   site map
1208 South Chavez Street, Suite A, Burbank California 91506   |   818.842.9688   |   © 2018 About Marketing Solutions, Inc.
Site By: The Chad Barr Group.