Oftentimes the project team lead will ask which areas of the company should be represented on the team to help the company create or improve their Hispanic market strategy. The answer to this question is every line and functional area stakeholder responsible for delivering an exceptional experience through the company’s products and services.
It takes an entire organization to deliver on what the company sells every day, and it takes the whole organization to deliver what it sells to different market segments.
I say it repeatedly, but it is a critical point. A Hispanic market strategy requires thinking and action from areas beyond the marketing department.
Who ever heard of a company expanding overseas to deliver its products and services and set up shop with just the market department? Doesn’t make sense elsewhere and it doesn’t make sense in the US.