Terry Soto is President and CEO of About Marketing Solutions, Inc. and is a well-respected Hispanic marketing strategy and organizational alignment expert. Terry has spent the last 25 years working with many best in class Fortune 500 companies in the U.S. including Kraft Foods, Storck USA, Dean Foods, Citibank, Disney, ALDI, Food Lion, Walgreens, CVS and many others.
Terry partners with executives to accelerate Hispanic market revenue and drive overall business performance. Known for being bold, straight-forward and persuasive, Terry is sought out by business leaders who need her approach to accelerate results. Terry is constantly interviewed and quoted by business and trade media and is frequently engaged to speak to executive groups across the country.
Terry’s book, Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and industry report, Grow With America Best Practices in Ethnic Marketing and Merchandising can be found on the bookshelves of Corporate America’s who’s who.
Terry is a native of Ecuador and is completely bilingual and bicultural. She holds an MBA from Pepperdine University, Graziadio School of Business and Management where she frequently delivers guest lectures on Hispanic Market Strategy to graduate students.