Terry Soto


Terry Soto is President and CEO of About Marketing Solutions, Inc. and is a well-respected strategy and operational readiness consultant. She is one of the country’s top experts in consumer market trends, cultural and generational differences, and creating a seamless customer experience that accelerates sales and shareholder value growth. She consults for best in class Fortune 1000 companies including Kraft Foods, Storck USA, Dean Foods, Citibank, Disney, ALDI, Food Lion, Walgreens, CVS, H&R Block and many others.

Known for being bold, straightforward and persuasive, Terry advice is sought out by business leaders who want her approach to optimizing operational readiness for the ever-changing marketplace. Terry is a frequent contributor to business and trade media and is often engaged to speak to executive groups across the country.

Terry’s book, Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and industry report, Grow With America Best Practices in Ethnic Marketing and Merchandising can be found on the bookshelves of Corporate America’s who’s who. Her next book, The Next Revenue Horizon: Capitalizing on Multicultural America is due out in May 2018.

Terry is from Ecuador and is completely bilingual and bicultural. She holds an MBA from Pepperdine University, Graziadio School of Business and Management where she regularly guest lectures to graduate students on Growth Strategies for a 21st Century America.