Who is Involved in Creating a Hispanic Market Strategy

Terry defines which areas of the company should be represented on the team to help the company create or optimize their Hispanic market strategy.

This podcast is also available as an article: Who is Involved in Creating a Hispanic Market Strategy

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Ten Critical Factors For a Hispanic Market Strategy That Contributes To Growth

Terry speaks on the ten critical success factors for a successful Hispanic market business strategy.

This podcast is also available as an article: Ten Critical Factors For a Hispanic Market Strategy That Contributes To Growth

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Hispanic Market Research Process That Is Actionable

Terry explains who is responsible for conducting market research.

This podcast is also available as an article: Hispanic Market Research Process That Is Actionable

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The Benefits Of A 360 Approach To Developing A Hispanic Market Strategy

Terry speaks on the benefits of a 360 approach and how it benefits her clients when implemented.

This podcast is also available as an article: The Benefits Of A 360 Approach To Developing A Hispanic Market Strategy

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The Process Of A Typical Consulting Project

Terry speaks about the process of a typical project.

This podcast is also available as an article: The Process Of A Typical Consulting Project

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Beware of Best Practices

Terry shares the best practices for developing a successful Hispanic market strategy.

This podcast is also available as an article: Beware of Best Practices

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Why Tactical Initiatives Fail

Terry shares her concerns regarding Hispanic initiatives and how tactical and inconsistent with the company’s overall strategies and tactics they are.

This podcast is also available as an article: Why Tactical Initiatives Fail

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Why The Hispanic Market As An End In Itself Is Not Sustainable

Terry explains four key steps that are critical to reposition the Hispanic market as a priority and a growth solution.

This podcast is also available as an article: Why The Hispanic Market As An End In Itself Is Not Sustainable

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Hispanic Marketing As An Afterthought Is A Mistake

Terry shares key reasons why marketing to Hispanic consumers should not be an afterthought.

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