Reasons/“Excuses” Not To Leverage Hispanic Market

Terry shares the reasons or “excuses” she often hears from organizations when they explain the reasons they are not leveraging the Hispanic market for growth. She explains that real or imagined, many of the reasons are easily addressed by applying the same methods, skill sets and approaches already employed across these same organizations.

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Optimizing Hispanic Market Strategy

Terry shares her view of how targeting Hispanics is integrated across the strategic, planning and implementation continuum so Hispanic market efforts area really just another dimension of the company’s overall go to market strategy.

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